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Tourism and Sport in Andalusia
The Empresa Pública para la Gestión del Turismo y del Deporte de Andalucía, S.A. was born in October 2010 through the merger of the public companies Turismo Andaluz, S. A. and Deporte Andaluz, S. A., both associated with the Council of Tourism, Trade and Sport of the Andalusian Regional Government.
Since then, Andalusian Tourism and Sport has a double objective: promoting the Andalusia brand as a tourist and world class sporting destination, as well as developing the renewal process of both sectors in Andalusia. In fulfilling these objectives, the following business lines are developed :
Promoting the tourism industry in all of its aspects and development of all activities to that end.
Promoting the tourism offer in the strict sense, as well as the complementary offer.
Research and analysis of new tourist products.
Management of tourism facilities as assigned by the Andalusian Regional Government.
Editing of promotional material in all mediums.
Production and distribution of information that promotes the development of tourism in Andalusia.
Coordination of promotional activities for public or private entities that have the same role in the context of the global tourism policy.
Application of modern technologies applied to marketing.
Promoting and developing Sport in all of its aspects and activities.
Sporting event organisation.
Communication and diffusion of events and sporting successes of our autonomous region.
Marketing of major sporting events and infrastructures worldwide.
Sport Facilities Management for the Andalusian Regional Government, combining the focus on high performance sport and sport for all.
The development of studies to see the reality of the Andalusian sport system, analysing the demands and trends of sporting habits of Andalusia's, as well as carrying out surveys and predicting future trends in physical activity and sport.